A number of successful lawyers in the United States summarize various tips on how to simply promote a law firm to the American Bar Association (ABA) Journal. We will present these tips in serial writing. Apart from that, perhaps you need to check out the lawyer geofencing services for maximizing your online marketing campaign.
Here are those simple tips for promoting your law firm:
First, some lawyers believe that if they do a good job, the client will automatically come to them. That is a wrong assumption. Keep reminding everyone of your work. Every person (client) needs to be reminded of your skills and achievements.
Second, no matter how busy you are, try to arrange lunch or coffee together with some people that you can make as potential referrals once a week. Referrals are collaborative mutual references to clients. For example, capital market advocates who provide references to their clients to advocates who are focused on employment while experiencing the problem. Or exchange references between advocates or notaries.
How to eat lunch or coffee together is considered better than you only contact your referrals when you are quiet clients.
Third, if you are invited to attend a business prescription, ask the organizer if you can join in giving a speech at the event. Because the opportunity to give a speech, you can use it to introduce yourself to the people present.
Fourth, if you have a blog that is related to your practice, post articles that contain information that is really useful for attracting clients. Do it regularly to show how competent you are or your law firm.
Fifth, if most law firms will send cards on holidays or during holidays, you can send cards at different times. The goal is that your card is not stacked between cards from other firms that also send greeting cards on the big day. Appearing differently gives you more value.
So, try to find what is typical of your area. Send a greeting card about that particularity, so that when someone (prospective client) faces a legal problem in the area, then he immediately thinks of contacting you.